Is isolation the next trend in luxury travel?
To be in the middle of the desert, a smoothie in hand facing the pool … the perfect cocktail to relax! The luxury hotels are located more and more in the middle of nowhere to offer the greatest calm to their customers.
For people who do not stop working, isolating themselves and disconnecting from everyday life and their little worries is a real luxury … Today, customers want to refocus on themselves and for that it is better to have the least distraction possible.
Wilderness Hotel Nellim is a hotel in Finnish Lapland. According to Milla Nissi, the sales representative of the property, “Isolation is a real luxury for people living in big cities. To be able to close their eyes and enjoy peace and silence, without constant reminders on a daily basis.”
Although some remote stations offer private flights by helicopter, most visitors travel the roads for hours to reach these remote locations. This long trip, often combining plane, car and / or boat is part of the transition before reaching the isolation.
Noise pollution is a major cause of anxiety in everyday life. That’s why much of the relaxation experience in an isolated setting is simply silence. In the past, luxury was defined by fluffy bathrobes and the softness of silk sheets, but in today’s saturated world of noise, silence, loneliness, space are a new definition of luxury.
Hotels in remote locations provide a sense of escape, calm and serenity, often in demand in today’s hectic life. Travelers are able to turn off their phones and let the beauty of the environment relax their minds.
However, be aware that even if they wish to isolate themselves, most of these high-end travelers still want comfort including Wi-Fi access and quality services.