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marketing

The 3 steps to follow to stage your tourist destination

Tourist destinations are now positioning themselves on the international market in […]
The 3 steps to follow to stage your tourist destination

To each country its tourist slogan

Marketing communication techniques have been transposed to the field of tourism communication. Today, each destination wants to highlight its assets by building a brand identity. A good technique: the tourist […]
To each country its tourist slogan

Build a brand out of a territory : Iceland

Everyone has heard about Iceland recently. How has this wind-beaten and almost deserted island managed to position itself as a brand with a strong identity? Let’s take a look at […]
Build a brand out of a territory : Iceland

Online Booking: Hotel VS OTA

OTA (Online Tourism Agency) and hotels are two very different worlds, the first are much more comfortable online while the second are in the concrete and daily management of their business. […]
Online Booking: Hotel VS OTA