Marketing communication techniques have been transposed to the field of tourism communication. Today, each destination wants to highlight its assets by building a brand identity. A good technique: the tourist […]
Everyone has heard about Iceland recently. How has this wind-beaten and almost deserted island managed to position itself as a brand with a strong identity? Let’s take a look at […]
The Timescope adventure began when two newly graduated young men, Adrien Sadaka and Basile Segalen, disappointed at their visit to the ruins of Pompeii, devised a way to virtually reconstruct the site […]
